West End Radiators: YouTube Video Editing
Client:
West End Radiators
Role:
Copywriting
Design
File organization
Video editing
Tools
Adobe Premiere Pro
Asana
Canva
iMovie
YouTube Studio
West End Radiators was almost done building its new website, but it needed an innovative way to showcase its three locations and the variety of services it offers. The solution? One to two-minute location & service feature videos that capture West End Radiators’ vision of delivering world-class customer service.
What’s West End Radiators?
West End Radiators is a Canadian aftermarket industrial radiator shop that primarily manufactures and repairs heat exchangers.
The Challenge
West End Radiators was creating an entirely new website and wanted visuals/videos to help convey what exactly they can do for customers. With 10 types of services and three different locations, West End Radiators has a lot to say and show. But how do you ensure all that information is clear and engaging for visitors?
The Solution
I created impactful, location-specific and service-centric videos, each designed to engage potential customers quickly and effectively.
The Process
At the core of every great video are two things: compelling footage and a solid script. For this project, West End Radiators hired a professional videographer to capture a wide range of B-roll showcasing their services. Once we got the footage, I took charge of organizing it into clear, accessible folders on a hard drive. I then prioritized the videos based on importance.
I started with the location feature videos, which highlight the services available at each location. I worked hard editing the videos to carefully match the footage to my voiceover to keep the energy high and the visuals engaging.
The Results
So far, the videos have gained over 25,000 views on the West End Radiators YouTube channel, helping them reach more people and showcase their services in a fresh way.
Ready to Create Engaging Videos Together?
I’d love to collaborate with you and create videos for your channel.
Send me an email so we can get started!